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03971aam a22005298i 4500 001 DE64C454141211EF8F56A7732FECA4DB 003 SILO 005 20240517010047 008 220819t20232023quca b 001 0 eng 020 $a 1990263488 020 $a 9781990263484 035 $a (OCoLC)1341653762 040 $a NLC $b eng $e rda $c NLC $d OCLCF $d CDX $d NLM $d OCLCO $d NZAUC $d NUI $d SILO 042 $a lac 050 4 $a HD60 $b .E559 2023 055 0 $a HD60 $b .E56 2023 060 00 $a HD 60 082 0 $a 658.4/08 $2 23 100 1 $a Ennis, Grant, $e author. 245 10 $a Dark PR : $b how corporate disinformation undermines our health and the environment / $c Grant Ennis. 246 3 $a Dark public relations 264 1 $a Wakefield, Québec : $b Daraja Press, $c [2023] 300 $a xxii, 243 pages : $b illustrations ; $c 22 cm 520 $a "'Think global, act local!' 'Be the change you want to see in the world!' 'Every little bit counts!' We can all get on board with such sentiments, right? That, of course, is exactly what corporate spin-masters across the world are banking on. By weaponizing such seemingly innocuous yet powerful narratives, change becomes a matter of personal choice, something each of us must slave away at day by day: switching off lightbulbs to save the environment or exercising to shed the weight we've gained from consuming junk food. All the while, the corporate welfare tap continues to flow, with over $6 trillion worth of annual subsidies dished out to industries that directly contribute to the deaths of over 5.5 million people each year through diabetes, road deaths, global warming, and other crises. But such framing is just the tip of the iceberg. A small part of the corporate disinformation playbook. This playbook is the dark matter of activist work. The unseeable element shaping all harmful spin across all issues. It has never been reverse engineered - until now. In Dark PR, Grant Ennis - drawing on his decades of experience working in the environmental, philanthropy, and public health sectors - reveals exactly how multinationals go about hoodwinking and manipulating us. In doing so, he lifts the lid on the nine devious frames contained within the cross-industry corporate disinformation playbook - through denialism, normalization, victim-blaming, multifactorialism, and a variety of other tried-and-tested tactics, corporations divert citizens' attention away from the real causes of global problems, leading them into counter-productive blind-alley 'solutions' like ethical consumerism and divestment. Sadly, though, buying Fair Trade chocolate has not and never will save the world. Only by collectively organizing to lobby our governments can we break this destructive cycle of lies and deadly incentives, and reclaim control of our lives."-- $c Provided by publisher. 504 $a Includes bibliographical references and index. 505 0 $a The nine devious frames -- Citizen activism and its enemies. 650 0 $a Industries $x Social aspects. 650 0 $a Social responsibility of business. 650 0 $a Business ethics. 650 0 $a Misinformation. 650 0 $a Public relations. 650 0 $a Disinformation. 650 0 $a Persuasion (Psychology) 650 12 $a Industry $x ethics $0 (DNLM)D007221Q000941 650 22 $a Ethics, Business $0 (DNLM)D040861 650 22 $a Public Relations $0 (DNLM)D011641 650 22 $a Social Responsibility $0 (DNLM)D012941 650 22 $a Disinformation $0 (DNLM)D000087862 650 22 $a Persuasive Communication $0 (DNLM)D010565 650 2 $a Communication $0 (DNLM)D003142 650 7 $a Business ethics $2 fast $0 (OCoLC)fst00842675 650 7 $a Common fallacies $2 fast $0 (OCoLC)fst01430086 650 7 $a Industries $x Social aspects $2 fast $0 (OCoLC)fst00971967 650 7 $a Social responsibility of business $2 fast $0 (OCoLC)fst01122851 941 $a 1 952 $l OVUX522 $d 20240517012305.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=DE64C454141211EF8F56A7732FECA4DBInitiate Another SILO Locator Search