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01308nam a2200385 a 4500 001 3C0CE6462AF311DEA519F806A8D7520A 005 20150520012456 008 940628s1995 caua b 001 0 eng 010 $a 94027899 020 $a 9780534241926 020 $a 0534241921 035 $a (OCoLC)30779452 035 $a (OCoLC)34324577 040 $a DLC $c DLC $d SILO $d NIU $d SILO 050 00 $a HF5813.U6 $b W635 1995 082 00 $a 658.8/348 $2 20 100 1 $a Woods, Gail Baker. 245 1 $a Advertising and marketing to the new majority / $c Gail Baker Woods. 260 $a Belmont, Calif. : $b Wadsworth Pub. Co., $c c1995. 300 $a x, 182 p. : $b ill. ; $c 24 cm. 504 $a Includes bibliographical references and index. 650 0 $a Advertising $z United States. 650 0 $a Marketing $z United States. 650 0 $a Minority consumers $z United States. 650 0 $a Ethnic Groups $z United States 650 0 $a Advertising $z United States $x Case studies. 650 0 $a Marketing $z United States $x Case studies. 653 0 $a Marketing 653 0 $a Advertising 653 0 $a United States 939 $a 3344483 941 $a 2 952 $l OZAX845 $d 20240525031205.0 952 $l UNUX074 $d 20090701080000.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=3C0CE6462AF311DEA519F806A8D7520AInitiate Another SILO Locator Search