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01609aam a2200337Ia 4500 001 FCBA24DC6A8B11E689525693DAD10320 003 SILO 005 20160825010506 008 100726s2010 enka b 001 0 eng 010 $a 2010281332 020 $a 0199556512 (pbk.) 020 $a 9780199556519 (pbk.) 020 $a 0199556504 (hbk.) 020 $a 9780199556502 (hbk.) 035 $a (OCoLC)501395010 040 $a UKM $c UKM $d DLC $d YDXCP $d BWK $d C#P $d CDX $d BWX $d FDA $d UPP $d IWA $d SILO 042 $a lccopycat $a lccopycat 050 00 $a HF5415 K56 2010 100 10 $a Kimmel, Allan J. 245 10 $a Connecting with consumers : $b marketing for new marketplace realities / $c Allan J. Kimmel. 260 $a Oxford ; $b Oxford University Press, $c 2010. 300 $a xvi, 333 p. : $b ill. ; $c 26 cm. 504 $a Includes bibliographical references (p. [305]-324) and index. 505 0 $a Marketing in evolution -- The twenty-first century consumer landscape : new realities -- Targeting consumers in the era of Web 2.0 -- Word-of-mouth influence -- Word of mouth and social media research and measurement -- Listening to and engaging consumers -- Connected marketing I : word-of-mouth marketing techniques -- Connected marketing II : viral and live buzz marketing techniques -- Synthesis and a look to the future. 650 0 $a Marketing. 650 0 $a Marketing $x Technological innovations. 650 0 $a Marketing. $x Case studies. $v Case studies. 941 $a 1 952 $l USUX851 $d 20160825072459.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=FCBA24DC6A8B11E689525693DAD10320 994 $a C0 $b IWAInitiate Another SILO Locator Search