192 records matched your query
03039aam a2200361 i 4500 001 5AA261F4C93011E88539171297128E48 003 SILO 005 20181006010511 008 150821s2015 caua 001 0 eng 010 $a 2015022192 020 $a 1599185776 020 $a 9781599185774 035 $a (OCoLC)919202239 040 $a DLC $b eng $e rda $c DLC $d YDX $d YDXCP $d BTCTA $d BDX $d OCLCF $d YCC $d CDX $d MNW $d JOY $d OQX $d OCLCQ $d OCLCO $d UIB $d SILO 042 $a pcc 050 04 $a HF5415.126 $b .N6 2015 082 00 $a 658.8/72 $2 23 245 00 $a No B.S. guide to direct response social media marketing / $c [contributions] by Dan S. Kennedy & Kim Walsh-Phillips with [five others]. 246 18 $a No B.S. social media marketing 264 1 $a [Irvine, Calif.] : $b Entrepreneur Press, $c [2015] 300 $a xxiii, 343 pages : $b illustrations ; $c 23 cm 500 $a Includes index. 505 0 $a In search of something better -- Social media is not marketing -- All about that base, direct response -- It's not all about you. Or is it? -- What is your niche? -- Magnetic leads -- Build your tribe -- Everything else -- The magical world of email -- Make it your nature to nurture -- It's the little things that count -- The biggest secret in social media is offline? -- Creating the slam dunk -- Transformation through optimization -- The winner's circle -- The big picture. 520 $a "To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable "likes" and "shares" for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are-- another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums. This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales"--Amazon.com. 650 0 $a Direct marketing. 650 0 $a Internet marketing. 650 0 $a Social media. 700 1 $a Kennedy, Dan S., $d 1954- $e contributor. 700 1 $a Walsh-Phillips, Kim, $e contributor. 941 $a 1 952 $l BOPG851 $d 20181006094632.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=5AA261F4C93011E88539171297128E48 994 $a C0 $b UIBInitiate Another SILO Locator Search