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02807aam a22003738i 4500 001 8B4966063A5D11E99DA6365497128E48 003 SILO 005 20190227010141 008 180824t20192019nyua b 001 0 eng 010 $a 2018027655 020 $a 152476308X 020 $a 9781524763084 035 $a (OCoLC)1050156426 040 $a DLC $b eng $e rda $c DLC $d BDX $d OCLCF $d OCLCO $d JRZ $d IOU $d SILO 042 $a pcc 050 00 $a HF5415.5 $b .T459 2019 082 00 $a 658.8/12 $2 23 084 $a BUS071000 $a BUS025000 $a BUS071000 $2 bisacsh 100 1 $a Teixeira, Thales S., $e author. 245 10 $a Unlocking the customer value chain : $b how decoupling drives consumer disruption / $c Thales S. Teixeira, with Greg Piechota. 250 $a First Edition. 264 1 $a New York : $b Currency, $c 2019. 300 $a 336 pages : $b illustrations ; $c 25 cm 505 0 $a Part 1. The new reality of markets -- Part 2. Responding to decoupling -- Part 3. Building disruptive businesses. 520 $a "Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond -- as well as what potential startups must master if they hope to gain a competitive edge. As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb or a dozen other startups that have shaken up incumbents and threatened the status quo. For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing or consuming a product or service. Upstarts, Teixeria shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't attempt to compete head to head with GM, but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance. In a penetrating narrative filled with case studies and stories, Teixeira shows us how startups successfully disrupt industries -- and what industry leaders must to avoid being disrupted and protect their domain"-- $c Provided by publisher. 504 $a Includes bibliographical references and index. 650 0 $a Customer relations. 650 0 $a Consumer satisfaction. 650 0 $a Marketing. 700 1 $a Piechota, Greg, $e author. 941 $a 1 952 $l BAPH771 $d 20190227010931.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=8B4966063A5D11E99DA6365497128E48 994 $a C0 $b IOUInitiate Another SILO Locator Search