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02606aam a22003858i 4500 001 0E4E8650902811EAAF12331197128E48 003 SILO 005 20200507010018 008 190917s2020 nyu 001 0 eng 010 $a 2019039996 020 $a 1250238013 020 $a 9781250238016 035 $a (OCoLC)1121446297 040 $a DLC $b eng $e rda $c DLC $d ORX $d OCLCF $d SILO 042 $a pcc 050 00 $a HF5825 $b .B55 2019 082 00 $a 808.06/6659 $2 23 100 1 $a Bly, Robert W., $e author. 245 14 $a The copywriter's handbook : $b a step-by-step guide to writing copy that sells / $c Robert W. Bly. 250 $a 4th edition. 264 1 $a New York : $b Henry Holt and Company, $c [2020] 300 $a 472 pages ; $c 21cm 500 $a Includes index. 520 $a "Text1801237 This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: *8 headlines that work--and how to use them *The 5-step "Motivating Sequence" for generating more sales and profits * 10 tips for boosting landing page conversion rates *15 techniques to ensure your emails get high open and click-through rates * How to create powerful "lead magnets" that double response rates *The "4 S" formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy"-- $c Provided by publisher. 650 0 $a Advertising copy. 650 0 $a Business writing. 650 7 $a Advertising copy. $2 fast $0 (OCoLC)fst00797842 650 7 $a Business writing. $2 fast $0 (OCoLC)fst00842936 776 08 $i Online version: $a Bly, Robert W., $t The copywriter's handbook $b 4th edition. $d New York : Henry Holt and Company, 2020. $z 9781250238009 $w (DLC) 2019039997 941 $a 3 952 $l TYPH572 $d 20230512010414.0 952 $l FXPH314 $d 20220909061102.0 952 $l SAPG074 $d 20200507010750.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=0E4E8650902811EAAF12331197128E48 994 $a Z0 $b LJWInitiate Another SILO Locator Search