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01357cam a2200349 a 4500 001 113DF34856D911DFB46C8AF9A7D7520A 003 SILO 005 20100503122515 008 091005s2010 nyuaf b 001 0 eng 010 $a 2009040020 020 $a 1841697591 (hardcover : alk. paper) 020 $a 9781841697598 (hardcover : alk. paper) 035 $a (OCoLC)377831982 040 $a DLC $c DLC $d SILO $d C#P $d CDX $d BWX $d YDXCP $d NIU $d SILO 050 00 $a HF5415.1255 $b .B73 2010 082 00 $a 658.8/27 $2 22 245 0 $a Brands and brand management : $b contemporary research perspectives / $c [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. 260 $a New York : $b Routledge, $c c2010. 300 $a xxviii, 311 p., [4] p. of plates : $b ill. (some col.) ; $c 24 cm. 490 1 $a Marketing and consumer psychology series 504 $a Includes bibliographical references and indexes. 650 0 $a Branding (Marketing) 650 0 $a Brand name products $x Management. 700 1 $a Loken, Barbara. 700 1 $a Ahluwalia, Rohini, $d 1966- 700 1 $a Houston, Michael J. 830 0 $a Marketing and consumer psychology series. 941 $a 2 952 $l USUX851 $d 20160825052628.0 952 $l UNUX074 $d 20100503132008.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=113DF34856D911DFB46C8AF9A7D7520A 994 $a 02 $b NIUInitiate Another SILO Locator Search