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01427cam a2200337Ia 4500 001 C48E12742B1111DE9FAE8B08A8D7520A 003 SILO 005 20090730152029 008 080415s2008 nyu b 000 0 eng 020 $a 9780071493086 020 $a 0071493085 040 $a NHP $c NHP $d SILO $d BAKER $d SDB $d BTCTA $d YDXCP $d QBX $d NIU $d SILO 043 $a n-us--- 050 4 $a HF5415.126 $b .B36 2008 082 04 $a 658.8/4 $2 22 082 04 $a 650.7 $b BASYE 100 1 $a Basye, Anne. 245 1 $a Opportunities in direct marketing careers / $c Anne Basye. 246 30 $a Direct marketing careers 250 $a Rev. ed. 260 $a New York : $b McGraw-Hill, $c c2008. 300 $a x, 150 p. ; $c 20 cm. 504 $a Includes bibliographical references (p. 147-150). 505 0 $a Direct marketing: its past, present, and future -- Direct marketing and the Internet -- Direct marketing companies -- Catalog companies -- Direct marketing agencies -- Telemarketing -- List industry -- Database marketing -- Opportunities in other industries -- Educational preparation and starting a career. 650 0 $a Direct marketing $x Vocational guidance $z United States. 650 0 $a Direct marketing $z United States $v Case studies. 941 $a 2 952 $l IBAX173 $d 20180307021740.0 952 $l UNUX074 $d 20090708133753.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=C48E12742B1111DE9FAE8B08A8D7520A 994 $a 02 $b NIUInitiate Another SILO Locator Search