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02607aam a22003978i 4500 001 111DAE90933C11EEBCD0C43545ECA4DB 003 SILO 005 20231205010040 008 230906s2024 mdu b 001 0 eng 010 $a 2023038414 020 $a 1538187396 020 $a 9781538187395 020 $a 1538187388 020 $a 9781538187388 035 $a (OCoLC)1404821160 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a HN90 P8 T73 2024 100 1 $a Traugott, Michael W., $e author. 245 14 $a The voter's guide to election polls / $c Michael W. Traugott, Paul J. Lavrakas. 250 $a Sixth edition. 264 1 $a Lanham, Maryland : $b Rowman & Littlefield, $c 2024. 300 $a pages cm 504 $a Includes bibliographical references and index. 520 $a "Everything you need to know about election polls can be found in this compact, conversational, and current volume. When it comes to tapping the public's opinion on candidates and issues at the ballot box, the stakes are high. Acclaimed scholars Michael W. Traugott and Paul J. Lavrakas-who also have regularly conducted polls, not just studied them-cover the latest technologies used for data collection and data analysis, including internet polls, as well as how polls are used in campaigns and media organizations. In straightforward language and an accessible question-and-answer format, the authors cover issues such as: How do political candidates and organizations use poll data? How do news organizations collect and report polls? Why do pollsters use samples? Can internet polls really reflect a representative swath of the population? They also examine common problems and complaints about polls, such as the increasing use of "push polls" and whether polls can impact how citizens vote. Their decades of experience and insight not only answer the nuts and bolts questions, but most importantly, why it all matters in American democracy"-- $c Provided by publisher. 650 0 $a Public opinion $z United States. 650 0 $a Public opinion polls $z United States. 650 0 $a Election forecasting $z United States. 650 0 $a Press and politics $z United States. 700 1 $a Lavrakas, Paul J., $e author. 776 08 $i Online version: $a Traugott, Michael W. $t Voter's guide to election polls $b Sixth edition. $d Lanham, Maryland : Rowman & Littlefield, 2024 $z 9781538187401 $w (DLC) 2023038415 941 $a 1 952 $l USUX851 $d 20240305042635.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=111DAE90933C11EEBCD0C43545ECA4DB 994 $a C0 $b IWAInitiate Another SILO Locator Search