The Locator -- [(subject = "Marketing--Technological innovations")]

30 records matched your query       


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01515aam a2200313 i 4500
001 9FEDFE88122B11EDB028045E3CECA4DB
003 SILO
005 20220802012256
008 220112s2022    txua     b    001 0 eng  
010    $a 2021062758
020    $a 1637740794
020    $a 9781637740798 (hardcover)
035    $a (OCoLC)1273670721
040    $a DLC $b eng $e rda $c DLC $d IMD $d SILO
042    $a pcc
050 00 $a HF5415 $b .R56653 2022
082 00 $a 658.800285/63 $2 23/eng/20220112
100 1  $a Roetzer, Paul, $d 1978- $e author.
245 10 $a Marketing artificial intelligence : $b AI, marketing, and the future of business / $c Paul Roetzer with Mike Kaput.
260    $a Dallas, TX : $b Matt Holt Books, $c [2022]
300    $a 240 pages : $b illustrations ; $c 24 cm
504    $a Includes bibliographical references and index.
520    $a "Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity"-- $c Provided by publisher.
650  0 $a Marketing $x Technological innovations.
650  0 $a Artificial intelligence.
700 1  $a Kaput, Mike, $e author.
941    $a 1
952    $l GBPF771 $d 20220802014723.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=9FEDFE88122B11EDB028045E3CECA4DB

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