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01515aam a2200313 i 4500 001 9FEDFE88122B11EDB028045E3CECA4DB 003 SILO 005 20220802012256 008 220112s2022 txua b 001 0 eng 010 $a 2021062758 020 $a 1637740794 020 $a 9781637740798 (hardcover) 035 $a (OCoLC)1273670721 040 $a DLC $b eng $e rda $c DLC $d IMD $d SILO 042 $a pcc 050 00 $a HF5415 $b .R56653 2022 082 00 $a 658.800285/63 $2 23/eng/20220112 100 1 $a Roetzer, Paul, $d 1978- $e author. 245 10 $a Marketing artificial intelligence : $b AI, marketing, and the future of business / $c Paul Roetzer with Mike Kaput. 260 $a Dallas, TX : $b Matt Holt Books, $c [2022] 300 $a 240 pages : $b illustrations ; $c 24 cm 504 $a Includes bibliographical references and index. 520 $a "Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity"-- $c Provided by publisher. 650 0 $a Marketing $x Technological innovations. 650 0 $a Artificial intelligence. 700 1 $a Kaput, Mike, $e author. 941 $a 1 952 $l GBPF771 $d 20220802014723.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=9FEDFE88122B11EDB028045E3CECA4DBInitiate Another SILO Locator Search