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03004aam a2200349Ii 4500 001 3B358BDAAF9711EAB597040797128E48 003 SILO 005 20200616010411 008 190715t20202020nyuab b 001 0 eng d 020 $a 1538715880 020 $a 9781538715888 035 $a (OCoLC)1108549712 040 $a YDX $b eng $e rda $c YDX $d RSD $d OCLCO $d YDXIT $d OCLCF $d IOU $d SILO 050 4 $a BF39.2.S34 $b H86 2020 082 04 $a 150.28/7 $2 23 100 1 $a Hunt, Jamer, $e author. 245 10 $a Not to Scale : $b how the small becomes large, the large becomes unthinkable, and the unthinkable becomes possible / $c Jamer Hunt. 246 3 $a How the small becomes large, the large becomes unthinkable, and the unthinkable becomes possible 250 $a First edition. 264 1 $a New York : $b Grand Central Publishing, $c 2020. 300 $a 260 pages : $b illustrations, maps ; $c 24 cm 505 0 $a Introduction: How much does a gigabyte weigh? -- On exactitude in science -- The figure and the ground -- These go to 11 -- Tiny violence -- The numb of numbers -- Scalar framing -- The middle -- Feral pigs and wicked problems -- Presence. 504 $a Includes bibliographic notes (pages [237]-246) and index. 520 $a From small decisions that paralyze us to big data that knows everything about us, Not to Scale is a thought-provoking guide to navigating the surprising complexities of a networked age when the things that are now shaping experience have no weight or size. The dictionary defines "scale" as a range of numbers, used as a system to measure or compare things. We use this concept in every aspect of our lives-it is essential to innovation, helps us weigh options, and shapes our understanding of the impact of our actions. In Not to Scale, Jamer Hunt investigates the complications of scale in the digital age, highlighting an interesting paradox: We now have a world of information at our fingertips, yet ironically the more informed we have become, the more overwhelmed we feel. The global effects of our daily choices (Paper or plastic' Own or lease' Shop local or buy online') remain difficult for us to comprehend, and solutions to large-scale national and international issues feel inconceivable. Hunt explains how these challenges are intimately tied to a new logic of scale and provides readers with survival skills for the twenty-first century. By taking massive problems and shrinking them down to size, we can use scale to effect positive change and adapt to the modern era. Connecting our smallest decisions to the grand scheme of things, Not to Scale is a fascinating and empowering guide to comprehending and navigating the high stakes often obscured from our view. 650 0 $a Scale analysis (Psychology) 650 0 $a Economies of scale. 650 0 $a Design. 941 $a 2 952 $l USUX851 $d 20201103020937.0 952 $l BAPH771 $d 20200616012750.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=3B358BDAAF9711EAB597040797128E48 994 $a C0 $b IOUInitiate Another SILO Locator Search