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02657aam a22004218i 4500 001 E115224AE8B011ED84E9FF1C55ECA4DB 003 SILO 005 20230502011626 008 210415s2023 bcca b 000 0 eng 020 $a 9781774580783 020 $a 1774580780 040 $d SILO 042 $a lac 050 14 $a HF5415.525 $b .H63 2023 082 0 $a 658.8/27 $2 23 100 1 $a Hodak, Brittany, $e author. 245 10 $a Creating superfans : $b how to turn your customers into lifelong advocates / $c Brittany Hodak ; foreword by Shep Hyken. 263 $a 202301. 264 1 $a Vancouver, BC : $b Page Two, $c [2023] 300 $a 283 pages : $b illustrations ; $c 21 cm. 504 $a Includes bibliographical references. 520 $a "Superfans aren't just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again...and told their friends to do the same? In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one. Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and ̲Mtley Cr $e . Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for wining--and keeping--customers. Brittany's game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization. Whether you're launching a new business or running a hundred-year-old brand, Creating Superfans gives entire team a shared playbook for tapping into the unmatched power of superfandom."-- $c Provided by publisher. 650 0 $a Branding (Marketing) 650 0 $a Brand loyalty. 650 0 $a Consumer satisfaction. 650 0 $a Fans (Persons) 650 0 $a Success in business. 650 7 $a Brand loyalty. $2 fast $0 (OCoLC)fst00837881. 650 7 $a Branding (Marketing) $2 fast $0 (OCoLC)fst01743755. 650 7 $a Consumer satisfaction. $2 fast $0 (OCoLC)fst00876403. 650 7 $a Fans (Persons) $2 fast $0 (OCoLC)fst00920677. 650 7 $a Success in business. $2 fast $0 (OCoLC)fst01137062. 941 $a 4 952 $l DBPE173 $d 20240705010050.0 952 $l GEPG771 $d 20240704010706.0 952 $l TCPG826 $d 20230706010501.0 952 $l CAPH522 $d 20230502011930.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=E115224AE8B011ED84E9FF1C55ECA4DBInitiate Another SILO Locator Search