Developing, Disseminating, and Assessing Command Narrative Anchoring Command Efforts on a Coherent Story / WILLIAM MARCELLINO, CHRISTOPHER PAUL, ELIZABETH L. PETRUN SAYERS, MICHAEL SCHWILLE, RYAN BAUER, JASON R. VICK, WALTER F. LANDGRAF III.
Title from PDF document (title page; viewed November 15, 2021) "RAND NATIONAL SECURITY RESEARCH DIVISION" Includes bibliographical references (pages 87-93) See also RAND/TL-A353-1
Contents:
Chapter One: Introduction -- Chapter Two: Narrative Literature Review -- Chapter Three: Practice in the Force for Command Narrative -- Chapter Four: Conclusion: Effective Command Narrative -- Appendix A: Interview Protocol and Read-Ahead -- Appendix B: Methods for Literature Review.
Summary:
In the contemporary era marked by informational competition, one of the most important activities of a strategic or operational command is the development, presentation, and support of the command's narratives. Drawing on the scientific literature and lessons learned from the joint force, the authors of this report describe best practices for the effective use of command narrative. While this research is primarily aimed at the geographic combatant commands, it should be of interest to any military command that needs to ensure that words and actions from the command are in harmony and support operational goals. To make the recommendations of the study as accessible as possible to practitioners, the project produced not only this report but also a four-page quick reference Smart Guide that provides definitions, summary guidance for developing a narrative, and a checklist for assessing the quality of the output of the narrative development process (available at www.rand.org/t/TLA353-1).
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.