Includes bibliographical references (p. 240-249) and index.
Contents:
Communication failure and interpretive conflict. From personal disagreement to meaning troublespot ; Signs of trouble ; Different kinds of meaning question -- Making sense of 'meaning'. Meaning and the appeal to semantics ; Interpretive variation ; Time-based meaning -- Verbal disputes and approaches to resolving them. Meaning as a knockout competition ; Standards of interpretation -- Analysing disputes in different fields of law and regulation. Defamation : 'reasonably capable of bearing the meaning attributed' ; Advertising : 'not only what is said, but what is reasonably implied' ; Offensiveness : 'if there is a meaning, it is doubtless objectionable' -- Conclusion. Trust in interpretation.
Summary:
'Meaning in the Media' addresses the issue of how we should respond to competing claims about meaning put forward in confrontations between people or organisations in highly charged circumstances such as bitter public controversies and expensive legal disputes.
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