The Locator -- [(author = "Brady Frank")]

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Author:
Brady, Frank, 1934-
Title:
Direct response television : the authoritative guide / Frank R. Brady, J. Angel Vasquez.
Publisher:
NTC Business Books,
Copyright Date:
c1995
Description:
xv, 287 p. : ill. ; 25 cm.
Subject:
Advertising media planning.
Television--Production and direction.
Television advertising.
Other Authors:
Vasquez, John Angel.
Notes:
Includes bibliographical references (p. 207-208) and index.
ISBN:
9780844235486 (recyclable paper)
0844235482 (recyclable paper)
OCLC:
(OCoLC)30544361
LCCN:
94017786
Locations:
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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