Title from main menu screen. "ARF -- The Research Authority" on cover.
Contents:
Bissell -- Avaya -- Volvo Cars of North America -- Procter & Gamble Olay -- Gillette Duracell -- Johnson & Johnson -- Kraft Foods -- Microsoft -- Nextel -- Accenture -- About the ARF.
Summary:
Case histories of the ten winning campaigns of the 2004 Advertising Research Foundation Ogilvy Research Awards.
OCLC:
(OCoLC)57658910
Locations:
OVUX522 -- University of Iowa Libraries (Iowa City)
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.