The Locator -- [(author = "Ward Scott 1942-")]

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Author:
Sawyer, Alan
Title:
Carry-over effects in advertising communication : evidence and hypotheses from behavioral science / by Alan Sawyer and Scott Ward.
Publisher:
Marketing Science Institute,
Copyright Date:
1976
Description:
vi, 99 p. : ill. ; 28 cm.
Subject:
Advertising--Psychological aspects
Information theory
Other Authors:
Ward, Scott, 1942- joint author.
Notes:
"Report no. 76-122." "Preliminary research report." Bibliography: p. 83-98.
Series:
Working paper - Marketing Science Institute
OCLC:
(OCoLC)3006280
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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