"Library and Information Technology Association"--Cover. Includes bibliographical references and index.
Contents:
Choosing the best social network system for your library / Shae Martinez and Angie Bartula. Using Snapchat as a marketing tool / Ilana Kingsley -- Tumblr for marketing and promoting libraries / Michelle Ashley Gohr -- Using Instagram in a marketing strategy / Ilana Kingsley -- Using memes to market libraries / Patti L. McCall -- Outreach and marketing using Twitter / Jose Guillermo "Memo" Cordova Silva, Carrie Moore, and Amy Vecchione -- Social media marketing with moving images / Katie Buehner -- Marketing effectively with a blog / Gabrielle "Abby" Annala -- Developing a social media plan for an archives / Julia Stringfellow -- Lessons from a newbie : exploring tools and finding help / Tina Irene Hager -- Choosing the best social network system for your library / Shae Martinez and Angie Bartula.
Summary:
Libraries have added formats such as Snapchat, Tumblr, and Instagram to their arsenal of social network services. The essays in this book address the need to learn more about these services and how to use them in social media plans -- adapted from Preface.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.