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Author:
AMA Winter Educators' Conference (2004)
Title:
2004 AMA Winter Educators' Conference : marketing theory and applications / editors, William L. Cron, George S. Low.
Publisher:
American Marketing Association,
Copyright Date:
c2004
Description:
xviii, 337 p. ; 28 cm.
Subject:
Marketing research.--Congresses.
Marketing.--Congresses.
Other Authors:
Cron, William L., 1949-
Low, George S. (George Solon)
American Marketing Association.
Notes:
"Volume 15." Includes bibliographical references and index.
ISBN:
9780877573098
0877573093
OCLC:
(OCoLC)55764027
Locations:
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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