The Locator -- [(author = "Ward Scott 1942-")]
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Author:
DeBruicker, Stewart.
Title:
Cases in consumer behavior /
F. Stewart DeBruicker, Scott Ward.
Publisher:
Prentice-Hall,
Copyright Date:
1980
Description:
xii, 415 p. : ill. ; 24 cm.
Subject:
Consumer behavior--Case studies.
Marketing research--Case studies.
Motivation research (Marketing)--Case studies.
Other Authors:
Ward, Scott, 1942- joint author.
Notes:
Includes bibliographical references and index.
ISBN:
9780131183568
0131183567
LCCN:
79017111
Locations:
USUX851 --
Iowa State University - Parks Library
(Ames)
UNUX074 --
University of Northern Iowa - Rod Library
(Cedar Falls)
PRAX771 --
Cowles Library
(Des Moines)
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