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Title:

Josef Müller-Brockmann / herausgegeben von Bettina Richter ; essay von Catherine de Smet ; insert von Lars Müller = edited by Bettina Richter ; essay by Catherine de Smet ; insert by Lars Müller.

Publisher:

Lars Müller,

Copyright Date:

c2014

Description:

95 p. : chiefly ill. (chiefly col.) ; 24 cm.

Subject:

Müller-Brockmann, Josef,--1914-1996.
Graphic artists--Switzerland--Biography.
Commercial artists--Switzerland--Biography.
Graphic arts--Switzerland--History--20th century.
Commercial art--Switzerland--History--20th century.
Posters--Switzerland--History--20th century.

Other Authors:

Richter, Bettina.
Smet, Catherine de.
Müller, Lars, 1955-
Museum für Gestaltung Zürich.

Notes:

Text in German and English. Includes bibliographical references.

Summary:

The new 'Poster Collection 25' book from Lars Müller underlines how Josef Müller-Brockmann's designs left a lasting mark on Swiss visual communication from the 1950s onward. His posters demonstrate how a sober, formally reduced language works best for conveying a universal, timeless message. Poster campaigns for longtime clients such as the Tonhalle concert hall in Zürich or the Automobile Club of Switzerland follow strict functional criteria-and yet exhibit a variety of design solutions and exciting, dynamic compositions. This book presents selected posters by Müller-Brockmann and places them in the context of their own time while also examining the validity of his solutions from today's point of view.

Series:

Poster collection ; 25

ISBN:

3037783923 (pbk.)
9783037783924 (pbk.)

OCLC:

(OCoLC)878496287

Locations:

PRAX771 -- Cowles Library (Des Moines)

OVUX522 -- University of Iowa Libraries (Iowa City)