24 records matched your query       

Title:

Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward.

Edition:

6th ed.

Publisher:

McGraw-Hill,

Copyright Date:

c1981

Description:

xviii, 810 p. : ill. ; 24 cm.

Subject:

Marketing--Case studies.
Marketing management--Case studies.

Other Authors:

Corey, E. Raymond. cn
Lovelock, Christopher H. cn
Ward, Scott, 1942- cn
Harvard University. Graduate School of Business Administration. cn

Notes:

"Case materials of the Harvard Graduate School of Business Administration." Includes bibliographical references.

Series:

McGraw-Hill series in marketing

ISBN:

9780070131415
0070131414

LCCN:

80026085

Locations:

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

OAAX516 -- Maharishi University of Management Library (Fairfield)