Includes bibliographical references (p. 425-442) and index.
Contents:
Rhetorical consciousness. Rhetoric dimensions of myth and narrative -- The development of rhetorical theory in Greece -- Aristotle's rhetoric -- The Roman rhetorical system -- The fall of Rome and the rise of Christianity -- The Renaissance of rhetoric -- Epistemology and the modern rhetorics -- The existential revolt against modernism -- Identification and ideology -- Kenneth Burke's expansion of rhetoric -- Context, function, and media -- Postmodern and feminist theories -- Rhetorical consciousness.
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