33 records matched your query       

Author:

Lepore, Jill, 1966- author.

Title:

If then : how the Simulmatics Corporation invented the future / Jill Lepore.

Edition:

First edition.

Publisher:

Liveright Publishing Corporationa division of W.W. Norton & Comapny,

Copyright Date:

2020

Description:

xii, 415 pages : illustrations ; 25 cm

Subject:

Data mining.
Simulmatics Corporation.

Notes:

Includes bibliographical references (pages 337-390) and index.

Contents:

Prologue: What if? -- The social network. Madly for Adlai ; Impossible man ; The quiet American ; Artificial intelligence ; Project Macroscope -- The people machine. The IBM president ; Billion-dollar brain ; Fail-safe -- The four-eighty -- Hearts and minds. Armies of the night ; The things they carried ; The fire next time ; An octoputer ; The Mood Corporation -- Epilogue: More data.

Summary:

"A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller, These Truths. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm"-- Provided by publisher.

ISBN:

1631496107
9781631496103

OCLC:

(OCoLC)1156414851

LCCN:

2020008058

Locations:

GFPE771 -- Altoona Public Library (Altoona)

USUX851 -- Iowa State University - Parks Library (Ames)

GBPF771 -- Ankeny Kirkendall Public Library (Ankeny)

TCPG826 -- Bettendorf Public Library Information Center (Bettendorf)

SAPG074 -- Cedar Falls Public Library (Cedar Falls)

TYPH572 -- Cedar Rapids Public Library (Cedar Rapids)

NYPE343 -- Charles City Public Library (Charles City)

CDPF771 -- Clive Public Library (Clive)

BAPH771 -- Des Moines Public Library (Des Moines)

FXPH314 -- Carnegie-Stout Public Library (Dubuque)

ALPE516 -- Fairfield Public Library (Fairfield)

GHPD771 -- Grimes Public Library (Grimes)

YCPD572 -- Hiawatha Public Library (Hiawatha)

OVUX522 -- University of Iowa Libraries (Iowa City)

S1PD771 -- Johnston Public Library (Johnston)

CYPF706 -- Musser Public Library (Muscatine)

VKPE334 -- Oelwein Public Library (Oelwein)

HRPE845 -- Sioux Center Public Library (Sioux Center)

LAPH975 -- Sioux City Public Library (Sioux City)

GDPF771 -- Urbandale Public Library (Urbandale)

SFPH074 -- Waterloo Public Library (Waterloo)

BJPD251 -- Waukee Public Library (Waukee)

PQAX094 -- Wartburg College - Vogel Library (Waverly)