The Locator -- [(author = "American Marketing Association")]

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Author:
Adler, Stephen M.
Title:
Cause for concern : results-oriented cause marketing / Stephen M. Adler.
Publisher:
Thomson/South-Western,
Copyright Date:
c2006
Description:
x, 149 p. : ill. ; 24 cm.
Subject:
Social marketing.
Social responsibility of business.
Other Authors:
American Marketing Association.
Notes:
"American Marketing Association." Includes bibliographical references (p. 141-143) and index.
Contents:
A business case for cause-related marketing -- Building your business's case for cause-related marketing -- Win/win philosophies for cause-related marketing partnerships -- Expanding the bandwidth of cause-related marketing and diversity -- Retail case study -- America on the move and Pepsico case study -- BMW and Komen Foundation's "ultimate drive" case study -- The fight against cardiovascular disease case study -- The evolution of smoking case study -- Best practices -- Opportunities in cause licensing -- The charity brands marketing monitor and index -- Building the action plan.
ISBN:
9780324311303
0324311303
OCLC:
(OCoLC)67384040
LCCN:
2006013103
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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