The Locator -- [(author = "Wilkinson Michael")]

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Author:
Wilkinson, Michael, 1957-
Title:
Buying styles : simple lessons in selling the way your customer buys / Michael Wilkinson ; with Richard Smith, Tierah Chorba, and Lynn Sokler.
Publisher:
AMA/American Management Association,
Copyright Date:
c2009
Description:
viii, 150 p. : ill. ; 23 cm.
Subject:
Selling
Consumers' preferences
Consumer satisfaction
Notes:
Includes bibliographical references.
Contents:
Looking for solutions -- Identifying the behaviors we hate from customers -- Recognizing the four basic buying styles -- Selling to your boss -- Identifying the buying styles of others -- Comparing selling styles and buying styles -- Tailoring your sales approach to your customer's buying style -- Recognizing style clashes -- Planning your next steps -- One year later.
ISBN:
081441527X
9780814415276
OCLC:
(OCoLC)290436867
LCCN:
2009003706
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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