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Author:

Maex, Dimitri.

Title:

Sexy little numbers : how to grow your business using the data you already have / Dimitri Maex with Paul B. Brown.

Edition:

1st ed.

Publisher:

Crown Business,

Copyright Date:

c2012

Description:

viii, 257 p. : ill. ; 22 cm.

Subject:

Consumer behavior--Research.
Marketing research.
Advertising--Research.
Data mining.

Other Authors:

Brown, Paul B.

Notes:

Includes index.

Contents:

Why numbers have always been sexy -- How this book will help you grow your business -- Targeting : who should you talk to? -- Discover : what should you talk to customers about? -- Locate : how do you find them? -- Budget : how much do you spend? -- Yardsticks : how do you measure what works and doesn't? -- Optimize : how do you do more of what works and less of what doesn't? -- The future.

Summary:

Taps the latest breakthroughs by data analytics to counsel business growth professionals on how to identify profitable and potential customers, outlining strategies for predicting buying patterns and executing low-cost ideas.

ISBN:

0307888347
9780307888341

LCCN:

2011043275

Locations:

TCPG826 -- Bettendorf Public Library Information Center (Bettendorf)

TYPH572 -- Cedar Rapids Public Library (Cedar Rapids)

YEPF572 -- Marion Public Library (Marion)