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Author:
Society for Marketing Advances. Meeting (1998 : New Orleans, La.)
Title:
Marketing advances in theory, practice and education : proceedings of the annual meeting of the Society for Marketing Advances, New Orleans, LA, November 4-7, 1998 / edited by Duncan Herrington and Ronald D. Taylor ; sponsored by South-Western College Publishing/ITP.
Publisher:
Society for Marketing Advances,
Copyright Date:
c1998
Description:
xvi, 326 p. : ill. ; 28 cm.
Subject:
Marketing--Congresses.
Consumer behavior--Congresses.--Congresses.
Marketing research--Congresses.
Marketing--Congresses.--Congresses.
Other Authors:
Herrington, Duncan.
Taylor, Ronald D. (Ronald Dean)
South-Western Publishing Company.
International Thomson Publishing Company.
Notes:
Includes bibliographical references and index.
Series:
Proceedings of the annual meeting of the Society for Marketing Advances 1998
OCLC:
(OCoLC)40809211
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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