Surfacing the library -- Insights into voter attitudes about libraries -- Radicalizing Americans about libraries -- Librarian as candidate -- Library as cause -- Creating the fundable plan -- Building partnerships and joining coalitions -- Relationship building with people who (should) care -- Defining audiences of potential supporters -- Messaging for funding support -- Understanding engagement with supporters and activists -- Transitioning into the informational communication campaign -- Where problems come from -- Why libraries lose -- Steps in the informational communications campaign -- Ideal 36 month campaign from "before the ballot" to election day -- Conclusion: everyday campaigning.
Summary:
""On the Path to the Ballot" will focus on Informational Communications Campaigns (commonly referred to as info-only campaigns) for library staff and administrators. The book will discuss the library's role in the years leading up to a campaign and the library's role during ballot measure campaigns. Our companion title "How to Win Elections ..." focused on building and running ballot measure committees and vote Yes campaigns during an election cycle. The material is referential but does not overlap in significant ways. The readership may overlap, but because the legal structure of libraries and the legal structure of ballot committees do not allow for the same type of campaign work, the strategies, and tactics are unique and distinct to these audiences"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.