Includes bibliographical references (pages 205-217) and index.
Contents:
Spreading the industrial aesthetic in Ford's educations films -- Ford's montage films and the formation of a "rhetorical economy" -- Ford's cinematic production of economic space -- Spectacle and spectatorship in Ford's World's Fair films -- War, industrial globalization, and the managerial gaze.
Summary:
"Examines motion pictures produced or sponsored by Ford Motor Company from a rhetorical perspective, demonstrating how the films reveal a long-term rhetorical project that has helped embed corporations into many of the social systems guiding societies today"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.