189 records matched your query       

Author:

Edmunds, Holly.

Title:

The AMA guide to the globe : managing the international marketing research process / Holly B. Edmunds.

Publisher:

Thomson Texere,

Copyright Date:

c2006

Description:

314 p. ; 24 cm.

Subject:

Marketing research.
Research--Management.

Other Authors:

American Marketing Association.
Racom Communications.

Notes:

"American Marketing Association; Racom Communications." Includes bibliographical references (p. 307-308) and index.

Contents:

When to knock on foreign doors : domestic versus global research--do you need it at all? -- Getting the process started -- Selecting vendors for international research -- The proposal process -- What type of research works where? -- Cultural issues -- Crossing language barriers -- On your mark-- get set -- Coordinating the international research project -- Unusual suspects : problems with your project -- Reporting: who, what, when, where, why, how -- Ethics in international research.

ISBN:

9780324313314
9780324313314 (acid-free paper)
0324313314 (acid-free paper)

OCLC:

(OCoLC)67345908

LCCN:

2006011675

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)