97 records matched your query       

Author:

Kotler, Philip.

Title:

Chaotics : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione.

Edition:

1st ed.

Publisher:

American Management Association,

Copyright Date:

c2009

Description:

xiii, 206 p. : ill. ; 24 cm.

Subject:

Marketing.
Management.
Business cycles.
Globalization.
Marketing
Leadership
Economics
Commerce--organization & administration

Other Authors:

Caslione, John A.

Notes:

Includes bibliographical references (p. [191]-200) and index.

Contents:

The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.

ISBN:

0814415210
9780814415214

OCLC:

(OCoLC)276334364

LCCN:

2009003055

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

PTAX572 -- Stewart Memorial Library (Cedar Rapids)

PLAX964 -- Luther College - Preus Library (Decorah)

UQAX771 -- Des Moines Area Community College Library - Ankeny (Des Moines)

ULAX314 -- Loras College Library (Dubuque)