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Author:

Bradley, Anthony J.

Title:

The social organization : how to use social media to tap the collective genius of your customers and employees / Anthony J. Bradley, Mark P. McDonald.

Publisher:

Harvard Business Review Press,

Copyright Date:

©2011

Description:

xiii, 252 pages ; 24 cm.

Subject:

Management--Social aspects.
Social media.
Industrial sociology.

Other Authors:

McDonald, Mark P., 1963-

Notes:

Includes bibliographical references and index.

Contents:

Introduction: the promise of social organizations -- Mass collaboration : the heart of the matter -- Becoming a social organization -- Forming a vision for community collaboration -- A strategic approach to community collaboration -- Refining purpose with purpose roadmaps -- Launching the community -- Guiding from the middle -- Guide the community's purpose -- Guiding the organization -- Becoming a social organization.

Summary:

Describes how businesses can capitalize on the use of social media, offering details of a variety of firms, including Xilinx and the Ford Motor Company, that have utilized social technologies effectively.

Series:

Gartner, Inc./Harvard Business Review Press series

ISBN:

1422172368 (alk. paper)
9781422172360 (alk. paper)

OCLC:

(OCoLC)701019425

LCCN:

2011021190

Locations:

GDPF771 -- Urbandale Public Library (Urbandale)