The Locator -- [(author = "American Marketing Association")]

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Author:
Dunn, Theodore F
Title:
1998 ARF/AMA marketing research industry survey : a tracking survey of marketing researchers and marketers / Theodore F. Dunn, Barbara Hisiger, Tara McLaughlin ; fieldwork and tabulation, The NPD Group, Inc.
Publisher:
AMA,
AMA,
Copyright Date:
1998
Description:
51, [13] p. : ill. ; 28 cm.
Subject:
Marketing research--Evaluation.
Other Authors:
Hisiger, Barbara.
McLaughlin, Tara.
Advertising Research Foundation.
American Marketing Association.
NPD Research, Inc.
Notes:
"May 1998." "A joint project of the ARF and the AMA, 1998"--Cover.
Series:
Research study series
OCLC:
(OCoLC)43099543
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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