Giving 'em what they want [videorecording] / a production of Martin Sandler Productions, Ltd. in association with Concepts Unlimited ; directed by Robert Deubel ; producer, Gaby Monet ; written by Harry Miles Muheim.
Format:
[videorecording] /
Publisher:
Enterprise Media,
Copyright Date:
c1987
Description:
1 videocassette (49 min.) : sd., col. with b&w sequences ; 1/2 in.
Host, Robert Mitchum. Date on cassette label: c1986. Based on the book: The Entrepreneurs : an American adventure / Robert Sobel and David B. Sicilia. Restricted to home use or face to face teaching.
Summary:
A look at past and present entrepreneurs who have found new ways to sell and distribute their goods using psychology and other methods of persuasion. Focuses on the Pinkham family and patent medicines, Barnum and Bailey, catalog retailers (Montgomery Ward, Richard Sears, Lillian Vernon, Banana Republic), the beginnings of national brands, advertising, and early TV commercials.
Series:
The entrepreneurs, an American adventure ; v. 5
OCLC:
(OCoLC)17456104
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.