Transformative effect of social media : revolutionizing business models of mass production to individual production by the masses / Social media activities : understanding what consumers do in social media / Anna Farmery. Using social media to cultivate positive community norms / Caroline Graham Austin, Jeff Linkenbach, Sarah N. Keller, Jay Otto -- Use behaviors in social media. Personality and social media use / Teresa Correa, Ingrid Bachmann, Amber W. Hinsley, Homero Gil de Zúñiga -- How motivations for social media usage can change and what it means for e-businesses / Tobias Hopp, Harsha Gangadharbatla, Kim Sheehan -- Understanding purchasing behavior within virtual worlds : planned purchases and impulse buying / Andreas M. Kaplan, Michael Haenlein -- Social networking with social media. Typical innovative and involvement characteristics of contributors to consumer generated media / Eric Shiu -- Can your business have one million friends? Understanding and using blogs as one-to-one mass media / Soyean (Julia) Kim, Barbara A. Bickart, Frédéric F. Brunel, Seema Pai -- User intention of sharing video clips on Web 2.0 social network websites / Eldon Y. Li, Shu-Hsun Chang -- Social marketing. Comparing Web 2.0 applications as marketing tools / Erkan Akar, Mete Karayel -- Two-sided markets and social media / Xiaojing Lu, Ronald E. Goldsmith, Margherita Pagani -- Application of social media tools by retailers / María-del-Carmen Alarcón-del-Amo, Carlota Lorenzo-Romero, Efthymios Constantinides -- Customer relationship management with social media. Interaction between consumers and businesses through social media : trends and future / Huliane Medeiros da Silva, Gilson Gomes da Silva, Flavius da Luz e Gorg̥nio -- Using social network data to identify key influencers for social CRM activities / Goetz Greve -- Best practices for social CRM / Fabiana Lorenzi, Stanley Loh -- Organizations and social technologies. E-business planning in morphing organizations : maturity models of business transformation / Sharon Cox -- New age e-enterprise : internet-based collaboration, innovation, and co-creation / Vandana Ahuja -- Negotiation by software agents in electronic business : an example of hybrid negotiation / Nosheen Riaz, Moez Rehman -- Transformative effect of social media : revolutionizing business models of mass production to individual production by the masses / Anna Farmery.
Summary:
"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms"--Provided by publisher.
Series:
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series ; volume 5
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.