The Locator -- [(author = "American Marketing Association")]

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Author:
Marconi, Joe.
Title:
The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.
Publisher:
NTC Business Books,
Copyright Date:
c2000
Description:
xv, 247 p. : ill. ; 24 cm.
Subject:
Brand name products--Marketing.
Other Authors:
American Marketing Association.
Notes:
At head of title: American Marketing Association. Includes bibliographical references (p. 237-240) and index.
ISBN:
9780844222578
0844222577
OCLC:
(OCoLC)41156388
LCCN:
99023371
Locations:
ULAX314 -- Loras College Library (Dubuque)
OVUX522 -- University of Iowa Libraries (Iowa City)
PQAX094 -- Wartburg College - Vogel Library (Waverly)

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