Title from container. "From the A/V Geeks film library." Originally produced 1946-1970s.
Contents:
Movies move people / Kodak (1969, col., 23 min.) -- Comprehending blending / Hamilton Beach/Portafilms (1963, col., 18 min.) -- Doomsday for pests / Sherwin-Williams/Jerry Fairbanks (1946, col., 14 min.) -- Freeze-in / Sears, Roebuck & Co./Calvin Productions (1968, col., 16 min.) -- Miss Puff / Labelon Toner (ca. 1960s, col., 10 min.) -- The adventures of Chip and Dip / Potato Chip Institute/Academy McLarty Prods. (1968, col., 20 min.) -- News cavalcade / Sterling Movies (1965, b&w, 13 min.) -- The stage is yours / National Cotton Council (ca. 1961, col., 13 min.) -- Goodbye to garbage / General Electric (ca. 1960, col., 5 min.) -- This is-- elk country / Schlitz Brewing Co./Centralab/Edlin Film Prods. (1967, col., 10 min.) -- Give the lady what she wants / GATX/PC Prods. (ca. 1970s, col., 21 min.) -- Your daily bread / American Bakers Asociation (1957, col., 12 min.) -- Ideas in action / Westinghouse Electric/Jam Handy Organization (1966, col., 6 min.) -- Goodbye weeds / Sherwin-Williams/Jerry Fairbanks (1946, col., 18 min.) -- A summer opportunity / Collier's (1969, col., 14 min.)
Summary:
Revealed is how sly marketers used 16mm films to shape new generations of loyal customers. Under the pretense of education, these filmmakers promoted their products in the guise of phony newsreels, classroom shorts, and travelogues. They depict an American consumer wonderland in which furniture is doused with DDT, a blender is a piece of modern sculpture, and sex goes hand-in-hand with the sale of copier toner. Also included are rare promotional films not intended for public consumption.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.