Includes bibliographical references (pages 379-386) and index.
Contents:
Before writing your plan. Plan to prosper : business plan basics ; Before beginning your plan ; Digging for dollars ; Put your plan to work ; One plan does not fit all -- Writing your business plan. Executive summaries sell ideas ; Management makes money ; What you are really selling ; Riding industry trends ; Marketing : the plan within your plan ; how does your business work? ; expressing your ideas in financial terms -- Enhancing your business plan. Enlightening extras " appendices ; You only make a first impression once ; Information creates capital.
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