The Locator -- [(author = "American Marketing Association")]

The Locator -- [(author = "American Marketing Association")]

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Title:: Preference structure measurement: conjoint analysis and related techniques : a guide for designing and interpreting conjoint studies / prepared by Intelliquest.
Edition:: 2nd ed.
Publisher:: Intelliquest,
Description:: 29 p. ; 28 cm.
Subject:: Conjoint analysis (Marketing).
Marketing research.
Consumer preferences--Research.
Other Authors:: Intelliquest.
American Marketing Association.
Notes:: Includes bibliographical references.
ISBN:: 9780877572817
087757281X
OCLC:: (OCoLC)44125781
Locations:: USUX851 -- Iowa State University - Parks Library (Ames); UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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