32 records matched your query       

Author:

Farley, John U.

Title:

Meta-analysis in marketing : generalization of response models / John U. Farley, Donald R. Lehmann.

Publisher:

Lexington Books,

Copyright Date:

c1986

Description:

xiv, 121 p. : ill. ; 24 cm.

Subject:

Marketing research.
Meta-analysis.

Other Authors:

Lehmann, Donald R.

Notes:

Includes index. Bibliography: p. [109]-115.

ISBN:

9780669140392 paper)
0669140392 paper)

LCCN:

86045606

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

OVUX522 -- University of Iowa Libraries (Iowa City)

PHAX277 -- Graceland University - Frederick Madison Smith Library (Lamoni)

OMAX631 -- Geisler Learning Resource Cntr (Pella)