The Locator -- [(author = "American Marketing Association")]

The Locator -- [(author = "American Marketing Association")]

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Author:: Abrams, Bill.
Title:: The observational research handbook : understanding how consumers live with your product / Bill Abrams.
Publisher:: NTC Business Books,
Copyright Date:: c2000
Description:: xxiv, 277 p. : ill. ; 24 cm.
Subject:: Consumer behavior--United States.
Marketing--United States.
Other Authors:: American Marketing Association.
Notes:: At head of title: American Marketing Association. Includes bibliographical references (p. 267-269) and index.
ISBN:: 9780658000737
065800073X
OCLC:: (OCoLC)42289677
LCCN:: 99044308
Locations:: USUX851 -- Iowa State University - Parks Library (Ames); UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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