The Locator -- [(author = "Ward Scott 1942-")]

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Author:
Ray, Michael L.
Title:
New directions for advertising pretesting research / by Michael L. Ray, Scott Ward, Jerome B. Reed.
Publisher:
Marketing Science Institute,
Copyright Date:
1974 or 1975
Description:
42 p. ; 28 cm.
Subject:
Television advertising
Drug abuse--Study and teaching
Other Authors:
Ward, Scott, 1942-
Reed, Jerome B., joint author.
Notes:
"Preliminary research report". "Summary report on an MSI special project: Experimentation to improve pretesting of anti-drug abuse education and information campaigns, by Michael L. Ray, Scott Ward, and Gerald Lesser." Bibliography: p. 39-40.
Series:
Working paper - Marketing Science Institute
OCLC:
(OCoLC)1854178
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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