The art of personal selling : techniques for library marketing -- Brand management strategies for information services -- Developing and launching a successful library messaging campaign -- Marketing principles : school libraries and beyond -- Marketing public libraries : an international perspective -- Growing a culture of marketing : the Smith library experience -- Establishing the library in the cultural fabric of the community : ten tips for linking the library to the world -- Community outreach at the Goddard Space Flight Center Library -- Low cost/no cost, high reward : successful programming in a difficult economy -- Marketing small and rural public libraries -- Marketing our library through charitable causes -- Local heroes storytime generates "marketing gold" in community partnerships -- Flaunt it if you've got it! -- Your own best advocate : how to justify a media specialist's position -- Successful publicity for the 21st century library : blending traditional library marketing with recruitment to the profession -- Gaining coverage : connecting and communicating with the media -- Interacting with other entities using social media -- Blinding glimpses of the obvious : the simple things that will unleash your library's star power -- Community outreach : downtown scavenger hunt and business holiday discounts -- The why, what, who, when, and how of library community partnerships -- Reaching out to the campus community through a student advocacy group -- Library services fair : putting friendly faces with valuable services -- Selective (and subtle) marketing of library instruction -- Lions and tigers and fairs, oh my! -- The crabby librarian : community icon and social media star.
Summary:
"In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.