Includes bibliographical references (p. 213-221) and index.
Contents:
Finding consensus in how to develop partnerships -- The partnership protocol -- The basics of messaging and marketing in physical activity and health -- The value of sponsorship in physical activity and health -- Fundraising (working title) -- Philanthropy (working title) -- Role models in physical activity, sport participation, and health : the case of Elia Saikaly and finding life -- Partnership champions -- Leveraging corporate social responsibility (CSR) to partner with corporations -- Partnership perspectives : global, national, community -- Applying partnership guidelines in physical activity and health -- Challenges in creating effective partnerships : bias, controversy, failure.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.