Acknowledgments / Gail S. Davidson -- Acknowledgments / Ellen Lupton -- Make a system. Ellen Lupton -- How posters are made / Caitlin Condell -- Kauffer's technique/A note on technique / Graham Twemlow/Edward McKnight Kauffer -- Poster with a central image / Bruno Munari -- Poster No. 524: focal point / Rianne Petter and ReneĢ Put -- Night discourse / Karrie Jacobs -- Collecting posters / Gail S. Davidson -- Focus the eye -- Overwhelm the eye -- Simplify -- Cut and paste -- Overlap -- Assault the surface -- Activate the diagonal -- Manipulate scale -- Use text as image -- Tell a story -- Double the meaning -- Amplify -- Make eye contact -- Make a system.
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