24 records matched your query       

Author:

DeBruicker, Stewart.

Title:

Cases in consumer behavior / F. Stewart Debruicker, John A. Quelch, Scott Ward.

Edition:

2nd ed.

Publisher:

Prentice-Hall,

Copyright Date:

c1986

Description:

xii, 345 p. : ill. ; 24 cm.

Subject:

Consumers--Case studies.
Marketing research--Case studies.
Motivation research (Marketing)--Case studies.

Other Authors:

Quelch, John A.
Ward, Scott, 1942-

Notes:

Includes bibliographical references.

ISBN:

9780131183322
013118332X

OCLC:

(OCoLC)13327443
(OCoLC)16470248

LCCN:

86004943

Locations:

O4AX446 -- Chadwick Library

USUX851 -- Iowa State University - Parks Library (Ames)

OAAX516 -- Maharishi University of Management Library (Fairfield)

O3AX572 -- Cornell College - Russell D. Cole Library (Mount Vernon)

GAAX314 -- Northeast Iowa Community College Library - Peosta (Peosta)