Revised edition of An introduction to visual communication, 2012. Includes bibliographical references and index.
Contents:
Digital visual communication theory -- Part I. Developing visual literacy skills : Elements of visual literacy ; Perspective, vision, and culture ; Language of images: signs, symbols, and semiotics ; Written symbols and typography ; Graphic design -- Part II. Understanding visual media : Print media ; The photographic image ; Motion pictures and film ; Television ; Digital media -- Part III. Visual communication in cultural contexts : Emerging visual contexts: virtual reality and digital culture ; Cultural codes and conventions ; Visual imagery and cultural change.
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