The Locator -- [(author = "American Marketing Association")]

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Author:
Riesterer, Tim.
Title:
Customer message management : increasing marketing's impact on selling / Tim Riesterer and Diane Emo.
Publisher:
Thomson South-Western,
Copyright Date:
c2006
Description:
viii, 178 p. : ill. ; 24 cm.
Subject:
Sales promotion.
Communication in marketing.
Value added.
Other Authors:
Emo, Diane.
American Marketing Association.
Notes:
"American Marketing Association." Includes bibliographical references and index.
ISBN:
9780324313161
0324313160
OCLC:
(OCoLC)69104322
LCCN:
2006016725
Locations:
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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