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Title:
Pharmaceutical marketing : principles, environment, and practice / Mickey C. Smith, ... [et al.].
Publisher:
Pharmaceutical Products Press,
Copyright Date:
c2002
Description:
xvi, 371 p. : ill. ;22 cm.
Subject:
Drugs--Marketing.
Pharmaceutical industry.
Drug Industry
Commerce.
Economics, Pharmaceutical.
Other Authors:
Smith, Mickey C.
Notes:
Includes bibliographical references (p. 345-360) and index.
ISBN:
9780789015839
0789015838
9780789015822 (alk. paper)
078901582X (alk. paper)
OCLC:
(OCoLC)48957902
LCCN:
2002022045
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
OVUX522 -- University of Iowa Libraries (Iowa City)

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